ROLES: ASSOCIATE CREATIVE DIRECTOR, BRANDING, DESIGNER, SITE DESIGN
DEVELOPMENT: CHRIS MILLER / MIGHTILY
Buckhead was imagined as a Colorado Hunting Lodge dining experience for its Midwest America locations in Kentucky, Indiana, and Ohio. The client came to Mightily for a new take on their brand. We responded with a campaign built around a tongue-in-cheek Ron Swonson-like attitude - where folks could grab a big steak and bigger beer and live as free the mountain folk of old for an hour or so. The aesthetic was heavily inspired by vintage outdoor adventuring, ranging from national parks to the youth scouting programs of years past when the American west was held in almost a mythic regard. Cheeky headlines soared over Holga camera-like photography, instantly giving you an idea of what this journey would be. For the website, we leaned on user-focused design processes to help us provide a streamlined, yet beautiful experience.
NOTE: Our design of the website no longer exists online after Buckhead and Mightily parted ways. What you will find at Buckheadmountaingrill.com today does not reflect our contributions.