organic cookies make you smile

Botanical Bakery has completed an incredible rebrand with the help of DBD International. They've slyly used the implied lips from the logo to playfully give the product title a sense of action, each in their own colorful voice bubble. The design is whimsically bohemian, mixing vibrant hand drawn art elements with sophisticated typography. But the real brilliance is that the design is fully dependent upon you seeing and interpreting their new logo. And when you are re-branding, any additional looks at the logo are like coins in the meter of the customer's mind.

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