sqwinch it out

What you have here is a series of bottle designs for Sqwincher sports drink. I art directed Mad Genius associate art director Daniel Green as he provided original bottle concepts and designs, which I fleshed out and produced. Not to mention that I also provided the illustrations for 4 of the 6 flavors, with Jason "Twiggy" Lott rounding out the effort with illustrations for "Off-Road Orange" and "Backflip Berry." A team effort, all in all, that I'm happy to have been a part of.

We couldn't control the bottle choice, so we got all fancy with printing on metallic substrate, with white under-print on select elements, which really makes the stuff we wanted to pop off do just that.

for Mad Genius