Nike contacted me last year to do a T-shirt graphic for a new line of shirts. The words "All Time Best" needed to build out of each other three dimensionally. Unfortunately, you can only clearly see two faces of a word at any given angle, as the one face will be obscured by the letter next to it. So how do you apply three faces to words where you can only see two faces clearly? The solution was to create another face that is impossible in natural space, like M.C. Escher was famous for. The result of asking the question "What would Escher do?" was a dimension twisting take on Nike's branded typeface.

Houston is the new home of Noleo Fantastico, and to hohor it, I designed this type treatment inspired by the twisting and stacked highways of the city.